Thursday, November 09, 2006

Where do you advertise?

Marketing for small business
By Keelan Murtagh, Marketing for Good

Today, let’s talk about advertising. You already know, how you spend your advertising dollars will have a huge impact on your bottom line. So how do you decide to allocate your budget when there are so many choices and great salespeople everywhere? The best advice I can give is; look for the return. What are you being promised in exchange for you money? Is it going to make money for you? Remember, marketing is an investment and it’s involved in everything you do. Keep your message consistent and make sure you get something measurable for your expenditure. If you are using print advertising, provide a coupon for people to bring into your store. Or create a series of coupons that readers have to collect in order to redeem a reward. This way, you will know how effective your advertising was (you can count the coupons that were returned) and you will understand if the money was well spent. If you use radio, use it to create hype by holding contests or giveaways. Create interest by offering listeners consistent updates regarding your latest business development. (People always want to know the latest and greatest.) In cyberspace, the internet is in operation 24/7. This is possibly the most cost-effective way to advertise as your information is always available to your clients. And most importantly, your info will be available at your client’s convenience, which means they will be in their most receptive state to hear your message.

In summary, I would like to emphasize that all advertising mediums have their place. You just have to know how to maximize the impact of your message with the proper delivery. Make sure to consult an expert before you go ahead with any advertising in order to ensure maximum impact.

Free tip: If you have a website, be sure to include the address in the signature of your email. This will go to every person you correspond with and consequently the people your messages get forwarded to. Hey, it worked for Hotmail.

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